• About

The story behind Hidden Beauty

Born as the ultimate act of love, Hidden Beauty opened in Linden, Johannesburg in March 2018 by a woman totally obsessed with beautiful products and a passion for spoiling people.

Hidden Beauty is a place of pure tranquility, where ladies can retreat to relax, unwind and recover.

Using luxurious spa beauty products, CSpa, made in Africa, for Africa, Hidden Beauty’s owner and therapist, Erin Conway, decided to specialise with a more luxurious Spa brand than your ordinary daily routine product house.

The owner recently relocated from Durban to Johannesburg bringing with her, her mobile beauty business. She found in Linden, the perfect slice of paradise and taking and transforming the previously owned business known as, “Travel and Beauty” into the unique and classy “Hidden Beauty”.

Hidden Beauty offers so much more than your average beauty appointment. We offer a peaceful and relaxing surrounding where you can let go and find your inner sanctuary.


Erin is a qualified therapist who studied and trained at Jill Farquharson College in Durban back in 2004.

She has both salon and spa experience in South Africa and abroad where Erin worked in a day spa in Richmond, London.

Using her more than 13 years of experience in customer service and hospitality, Erin has now opened her own salon, Hidden Beauty, in Linden, Johannesburg.

Our vertical garden wall